Great examples of DOOH

Our weekly exposure to digital out-of-home (DOOH) has more than doubled in the past decade. According to Statista.com, we saw an average of eight minutes of DOOH in 2008, but in 2017 that number had climbed to 20 minutes a day. The advertising phenomenon DOOH shows no sign of stopping ...
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Why advertisers need DOOH

Digital out-of-home (DOOH) is everywhere, and for good reasons. This form of advertising ranges from simple and small-scale like the screen at your local coffee shop promoting their coffee roaster, to the massive video screens that crowd Times Square. New technology continues to drive DOOH forward with artificial intelligence, 3-D ...
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Geo-targeted ads find your target customer

As an advertiser you know exactly who you want your ads to reach, in what region, city or retail outlet. Geo-targeted advertising delivers your ads to your target consumers based on their location, allowing effective advertising as broad as a country or as specific as one store. It even lets ...
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Bid-based ad models are here to stay

You might have heard about bidding for ad space, but what does it mean? Well it’s a far step away from the more traditional fixed price or flat rate model, where an advertiser and publisher agree on a price, for example for every click. These fixed prices are based on ...
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Results-based advertising beats view-based advertising

As an advertiser, you’ve probably seen the terms results-based and views (or impressions) based advertising. Read on to explore some details about these forms of advertising and the differences between them. First let’s look at view-based advertising. This means that you, as an advertiser, pay to have your ad displayed ...
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Banner ads part two: Banner ads we love

Part one outlined best practices for designing your banner ad. But nothing brings advice alive like examples. That’s what this post is all about. We’ve chosen ads to exemplify one banner ad component, but these are so good they offer more than that. See if you can spot the bonus elements ...
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Banner ad for Daredevil on Netflix

Banner ads part one: Winning banner ads are all about visual impact

Banner ads or web banners continue to be a successful advertising strategy. These types of ads rely on images more than text and can be a static image or multi-media creation like an animation. A clickable component drives viewers to your website. The key to success in creating a banner ...
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Point of purchase advertising delivers your message

No matter how great your product is, it’s not going to serve anyone if they don’t know about it. You know that advertising is important, but also expensive with a high risk of wasted spend. What you might not realize is that running ads at the point of purchase (POP) ...
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Increase sales and profit with point of purchase advertising

As a retailer, you understand that consumers can be swayed in their purchases, even when they think they have their minds made up when entering your store. This is the key to point of purchase (POP) advertising, which can increase your sales and profit, especially in its digital form. You ...
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